Unsustainable
Rising concentrations of greenhouse gases may have more serious impacts than previously believed, a major scientific report has said. The report, published by the UK government, says there is only a small chance of greenhouse gas emissions being kept below “dangerous” levels.
Interesting but what does this have to do with ‘Markets for the Digital Generation’?
It does and it doesn’t. On the one hand, I believe that the issue of climate change has reached a tipping point in terms of popular interest, moving from a small but growing number of committed constituencies to becoming part of the popular vernacular. The balance has already starting to shift and when we look back on 2006 in the future I believe it will be see as the pivotal year in terms of placing climate change into the mainstream of the global agenda. As such it will become a key concern and issue for the digital generation and resonate at a much more fundamental level that for any previous generation.
Additionally, I believe many of the challenges thrown up in the context of trying to address climate change – mitigate it, deal with its consequences – will ultimately be resolved through the ingenious use of new and interesting markets and ideas made possible by the digital revolution.
This is only an opinion. The future will tell. Watch this space.
If you are interested here are a few links to take a look at: PointCarbon, Chicago Climate Exchange, Climate Change Capital…
