OMS for sports trading?
Interesting press release from a couple of weeks ago:
The group has developed proprietary technology that allows live feeds from numerous exchanges to be displayed, allowing customers to see where the best value bets are available.
“This is a consumer application of huge value. The agreements we have reached with Betfair and Betdaq mean that we will allow consumers to find the best prices on offer across the two largest betting exchanges” said CEO Paul Paullinger.
“We intend to add further exchanges and betting information to the platform, so that we can become a one-click, one-stop shop for gamblers who want to be certain they are getting the best odds available.”
For those of you familiar with multibank trading platforms like Tradeweb or MarketAxess this might strike a chord. Actually perhaps a more apt comparison is with OMS (order management systems) like Charles River and others.
One more sign of convergence.
