The rest really is fictional. Promise.
Yes, AmazonBay is fictional and speculative and is not supposed to be taken literally.
That said, I did smile when I saw this in the FT:
“Three-way exchange merger not dismissed”
If the New York Stock Exchange winds up buying Euronext one major question will remain: what will NYSE chief executive John Thain do about the London Stock Exchange?
Insiders say Mr Thain still very much wants a deal with his London counterparts. But that might be tough to swing if he is still trying to close a complex Euronext merger. Now some Wall Street analysts and exchange shareholders say there is but one logical answer: do both at once.
…Analysts say a three-way merger would make perfect sense and skip ahead one step in the inexorable advance of exchange consolidation. “It is certainly appealing in many ways,” said Joe Gawronksi, chief financial officer at Rosenblatt Securities.
“And you may end up with something like that some day anyway. But because of all the complexities regarding political issues, social issues and integration issues, it would be an extreme long shot. Which doesn’t mean it wouldn’t be a good thing.”
I wonder if they could sort out all the ‘complexities’ by say…March 2008? 
May 25th, 2006 at 3:46 pm
Seems like AmazonBay (or Yahbay?) is coming with accelerated speed…
http://www.businessweek.com/ap/financialnews/D8HQSGKO0.htm?campaign_id=apn_tech_up&chan=tc