What would c2b financial services look like?
Malcolm Matson observes that a new business paradigm - c2b, consumer to business - is in the acendancy:
This classification of the world into “service/content providers” and “service/content users” lies at the very heart of the obsolete and flawed Cable-TV and telecoms business models. It is what gives rise to their desperate attempt to differentiate ‘bits’ from ‘bits’. Ultimately this is fruitless and doomed effort to make water run uphill, for the liberating impact of these technologies is unstoppable – as end users enjoy the impact of Moore’s Law on the ever more powerful array of “digital creative tools” and as OPLANs begin to emerge around the world, then we will see an explosion of C2B activity – not just at the internet level but locally, within neighbourhoods, cities and communities. The mind can only glimpse through a glass darkly what positive social and economic impact this may have – positive for all of us and quite the opposite for some vested interests that thought their ‘right to life’ was immutable. Bring it on …
Rebecca Blood calls it the dawning of the “age of participatory culture” and the end of the industrial age.
What does a c2b paradigm mean for other industries. Telecoms and media seem to be the focus but if this idea is real (and I think it is) it will certainly have profound implications (and create real opportunities) for other industries, including financial services.
So what might the implications be for financial services? Is it (just) the emergence of peer-to-peer business models? (zopa, intrade, etc.) Is it back to the future with mutual banking or insurance models? Or is there more? I suspect there is, although I’m not so sure that the c2b model in financial services is as intuitively as obvious as it might be in say media and entertainment. It’s certainly something I’ll be thinking about and I’d welcome any views or ideas on this front.



