If I was a banker…
An interesting new marketing campaign by the french mutual bank Credit Mutuel is based around a website www.sijetaisbanquier.com (ie www.ifIwereabanker.com); a classic drive to solicit customer feedback but making good use of the internet and the idea (especially relevant for a mutual) of community.
The website is a bit too ‘traditional marketing look-and-feel’ for my tastes, but on the other hand might well play better to their target constituency who may well not be familiar or comfortable with a proper Web2.0/social software type approach. The website is also supported by a significant mass media campaign, in particular television (you can watch the ads on the website.)
In any event, scrolling through the ideas submitted, there are many good ones, most of these relying on nothing more than common sense but nonetheless hardly or never applied in retail banking to date. But that is exactly the point. Will be interesting to see what this leads to in terms of new products or services and if it improves their market position. As everyone knows, getting people to change banks (unless they are actually stealing from you) is bloody nigh well impossible!
(btw all these links are obviously in French.)
