The Problem with Big Companies
Is embodied by the culture which produces this:
It’s not that IT is unaware of these new tools and methodologies. The networking folks in attendance at Interop certainly are well aware of Web 2.0/E2.0 and the collaborative powers the technologies have to offer. The biggest challenge is attaching hard-dollar business value to the solutions.
As Tom Marcin, director of global telecommunications at DuPont, put it at one panel discussion:
“We’re now being asked to build social networks and self-forming networks to solve business problems. We’re expected to transform businesses. But guess what, we’re expected to reduce costs. Collaboration tools are of value to us. But we can’t sell a project on migrating 60,000 employees, based upon the soft benefits associated with it. I need to show demonstrable savings directly linked to the solution we put in. One month of data on a pilot would not cut it.”
JP would love this. Classic case of institutional coveryourass-itis, aka M.A.I.D. – mutually assured innovation destruction.
