Training ground (?)
I read about Chaotic in a recent issue of Fortune:
Each Chaotic card has a unique code that players can enter at Chaoticgame.com. That means they’ll be able to play as easily online as in person. It also means that 4Kids won’t lose as much money to counterfeit cards as it did on Pokémon. Indeed, every item in the Chaotic franchise – from T-shirts to action figures to bedsheets – will have its own code that can be entered online, enabling players to display and trade anything in their collections.
It seems like an interesting mix of markets (trading cards), games and social networking. Is this is how the Digital Generation will learn the skills they need to prosper in the sixth paradigm? If it takes off, I imagine 4Kids Entertainment will be an interesting play. (I guess I better go ask my pre-teen in-house focus group!)
