When Enterprise/Consulting 1.0 meets 2.0
You get press releases on blogging:
For Immediate Release
Albuquerque, New Mexico—March 18, 2008—UtiliPoint® International, Inc. (UtiliPoint) has issued a new report at the conclusion of its survey on blogging and blogs in the energy and utilities industry. There are 112 million blogs growing at a rate of 175,000 per day according to industry sources. How many of them are focused on energy and natural resources is impossible to determine but it is a growing number. The study report provides findings regarding the use of blogs as information sources to support decision making and as coprorate communications vehicles.
“Blogs are having an increasing impact on information gathering and corporate communications,“ reports Dr. Gary M. Vasey, General Manager, UtiliPoint Europe. “This study sought to see what influence blogs are having on the energy and utilities space and it conclusively demonstrates that blogs have a growing importance there.“
UtiliPoint maintains its own blog sites including the UtiliPoint Europe blog (www.utilipointeuropeblog.com) and the ETRM Community (www.etrmcommunity.com/site/modules/wordpress/) which have seen tremendous growth in visitors over the last few months.
UtiliPoint can also offer services relating to blog creation and blog marketing in energy and utilities.
The report is available for purchase from UtiliPoint at http://www.utilipoint.com/rci/details.asp?ProductID=1165.
It costs $299 in case you were wondering…
To be fair, these guys actually seem to have a relatively modern “freemium” business model, and (although I’m not really competent to judge) seem to have good domain expertise. But when I see this kind of thing, it just drives home further the opportunity that exists to bring innovative tools, technologies and business models to the enterprise space. As the saying goes, in the land of the blind…




