Sean Park Portrait
Quote of The Day Title
I say profound things

A rose by any other name…

Anyone who has ever had the occasion to name a new company or venture knows that for the vast majority of us, it is annoyingly hard. Especially as we look enviously at all the great company names out there already. How did they come up with them? Worse, just when you think you’ve cracked it, you rush to Google and find ten plus companies have beat you to it… Or, especially if you are trying to be a bit clever or fanciful, you realize the product of your inspiration means or sounds like something let’s just say…”less than flattering” in seven other languages.

So as we prepare to emerge from our ‘incubation’ phase, we can no longer prevaricate and need to settle on a name for our new venture. Given the number of great people and ideas I have discovered via the Park Paradigm, I thought it might be interesting to ask for suggestions from ‘the crowd’ and discover what wisdom lay within. So we are open to suggestions – but not committed to adopting any of them 😉 – from all of you. Brainstorm away: comments are open!

Here is the brief:

[We are] an investment company established by Sean Park and Amy Nauiokas to provide vision, strategy, leadership and capital to growth-stage companies with innovative business models at the intersection of financial services, markets and technology.

Our core proposition is to deliver exceptional financial and strategic returns to our investors through our ability to identify, source and nurture investments in companies with “disruptive” business models or technology.  We do this by combining our expertise in strategy and operational execution with our network and experience for the benefit of our portfolio companies.

We help our investors and portfolio companies succeed in a world increasingly shaped by accelerating technological change and the inevitable accompanying transition to a new paradigm in financial services and markets.

Building off the work of Carlota Perez and her fantastic work – Technological Revolutions and Financial Capital – one of the key elements of our investment thesis is the idea of anticipating and participating in the ‘sixth (techno-economic) paradigm’; it’s a neat metaphor for looking forward and seeking to understand how technological progress will drive disruptive innovation and a ‘new paradigm’ in our industry. For practical reasons, we have been using this as our working name for the company. While we will almost certainly keep the name to use in various ways, for a number of reasons we didn’t feel it was the best name to use for the company itself. So this is where you come in. Help us come up with something better. We are of course seriously considering Nauiokas Park as a classic and solid option, but would also love to consider something a bit more original. Maybe it doesn’t exist. We haven’t come up with it in a few months of thinking about it, so we figured why not give a few more people a crack at it before we settle on one of the ones on our current short list.

To make it more interesting, if we end up using a name you come up with, we’d be happy to buy you dinner (you wouldn’t of course be obliged…), either in New York or London. And a bottle of champagne to the person that comes up with the most creative or funny or clever plausible name, even if we don’t end up using it. Of course this is entirely subjective and up to our discretion. To avoid grumpiness – this will not be awarded unless a minimum quality threshold is surpassed. (I’m hedging in the case that maybe only one or two people will reply… 😉 )

  1. At 9:39 pm on 31 Jul 08 The Pebble said:


    Sounds like you want to lead young, disruptive businesses ‘across the chasm’. So

    S ean
    P ark
    A my
    N auiokas

    Span Investments

    Simple? Yes. Sophisticated? No. In a noisy room sounds like a tinned meat product found in the UK and the nickname for junk email? Unfortunately.

    Still, not bad for 30 seconds work.

    Toyed with anagrams of ‘paradigm’ but ‘ramp’ kept appearing. Under the circumstances thought it best to push that idea to the side.


  2. At 11:53 pm on 31 Jul 08 aj said:

    Some ideas, you can make up your own mind on plausibility…

    “Principled Principal” — sounds neat and google seems to think it only refers to headmasters so far

    “Breadwinning Breakthroughs” — okay, so I like alliteration

    “$1.20 Investments” — a dime is worth 10c, two dimes are worth 20c, so by your sixth pair-o-dimes you should have $1.20…

    Have a good one! :)

  3. At 7:44 am on 01 Aug 08 Declan said:

    -All revolutions start somewhere.

    The name is instantly associated with revolution and disruptive changes in the way the world works. There’s a pleasing play on meaning because while Bastille could be seen as a symbol of some Ancien Régime, it’s actually famous for being the birthplace of a new paradigm, a better paradigm. The old and the new coming together in one place, akin to your goals with finance and technology.

    There is the fact that the Bastille was stormed but again it comes back to which way you look at the events that took place. To me it evokes both strength and shift.

  4. At 8:48 am on 01 Aug 08 Mike said:


  5. At 12:01 pm on 01 Aug 08 Jason Kolb said:

    Had a list of my own dreamed up, but I decided to go with old-fashioned “Kolb Technology” for my next company so they’re yours if you want ’em :)

    – Innovation in Motion
    – Disruption Evolution
    – Return On Progression
    – Conceptual Disruption
    – Innovation Alchemy
    – Inspiration Evolution

    At the time I write this the .com domains for all of the above are available, so either there are no existing businesses with these names or they are so clueless as to be dead shortly.

  6. At 1:24 pm on 01 Aug 08 JD Long said:

    I’m diggin the $1.20 pun. That’s hard to beat.

    I’m partial to Nueva Concepción de la Nauiokas Park or NCNP for short. Although Nauiokas Park invokes association with Prince’s Paisley Park, not that that is a bad thing.

    I’m also pondering something that would capture Perez’s ideas in an investment firm name… like a play on Discontinuous Innovation or Jump Diffusion… I can’t quite make any of that work, though. My favorite idea on the Parez thread is Discontinuous Capital, although it is utterly unusable.

    I’m glad to see that sixth paradigm llp has already snagged the domain name :)

  7. At 3:56 pm on 01 Aug 08 Tres said:

    Bet The Farm Investments LLP

    Loaded Dice Investments LLP (A Risk Management Fund…)

    Over/Under Investments

  8. At 4:41 pm on 01 Aug 08 Nigel said:

    How about BarKW ?

  9. At 4:56 pm on 01 Aug 08 The Snail said:

    Simple, easy to understand and to pronounce in most languages (no offence, but unless you’re Latvian or Finnish, how do you know how to say “Nauiokas”?…), and identifiable (try googling “Park”…). Some of the cliches to be probably avoided:

    – Streets or area you live nearby to, although the enigmatic and pretty anonymous flavour of “Croyden or “Brook Green Capital Partners” will look great when you are a famous and secretive multi-billion fund (in just a couple of years…)
    – Greek letters: will you find one that hasn’t been used?
    – Techno-geek names: just boring… can’t even think of a fun one
    – Anagrams of your names (Kaos Aprunika or Soup Rakkanai Capital llc do not lead very far…)

    OK, I’m sure you’ve already gone 100 times through the ones you SHOULD NOT use. “La critique est aisée, l’art est difficile”…

    Now, what about:

    – Egregor Capital: an occult concept representing a “thought form” or “collective group mind”, an autonomous psychic entity made up of, and influencing, the thoughts of a group of people (Wikipedia). A bit spooky, maybe…
    – Transruptive investments: a mix of “transformational” or “transition” and “disruptive”. mmm…? no?… Or Transcient Investments?
    – Winiki Partners. Yeah, I know, it doesn’t sound very serious, why did I say that?…

    Ok, this is all very poor, but anyway what do I know? It’s friday evening and I’m an investment banker…

  10. […] A heartfelt thank you to the early entries into the ‘help-name-the-new-company-sweepstakes’! Not sure we have a winner yet but some great ideas and food for thought for sure. And my old friend Tres has definitely broken into the lead in the most ‘funny’ name category but unfortunately has been tripped up by the always nasty plausibility clause… (I feel for you man, I really do…) Bet The Farm Investments LLP […]

  11. At 5:12 pm on 01 Aug 08 Sean said:

    I just ‘got’ the $1.20 suggestion… feel like Homer Simpson.

    Keep them coming!

  12. At 5:48 pm on 01 Aug 08 Nigel said:

    Sean – sounds like it should be called “Homer Asset Management” – “dooh, I meant buy”

  13. At 11:02 pm on 01 Aug 08 Jed Christiansen said:

    Have you tried Kluster’s “NameThis” service?

    For $99, you can ask the “crowd” to think up answers, based on a particular brief (such as what you wrote above). You get a list of possible names (with the top ones ranked) in 48 hours. The top name choices share in a good chunk of the cash, you can get a name that’s been looked at/thought about by a good number of people.

    I’ve seen a LOT of decent names come across, from what can be hundreds of suggestions. You can check it out here:

    (Of course domain names could be a problem, but that’s solvable… just go for the .vc domain!)

  14. At 3:36 pm on 04 Aug 08 JD Long said:

    I liked Bet the Farm a lot! Of course I am an agricultural economist, so that makes sense to me. :)

    I wish you all had a Texas connection because “Texas Hedge Financial Management” would be great!

    It’s Monday morning and I just had coffee, so here’s a splattering of three more ideas:

    Irreconcilable Opportunity
    Beau Ideals – A Financial Opportunity Company
    Financial Singularity

  15. At 9:37 pm on 04 Aug 08 k. couch said:

    Crowd Wisdom Finance
    Crowdsource Markets
    Wise Crowds Finance

  16. At 4:38 am on 06 Aug 08 aj said:

    In for a dime, out for a dollar :)

  17. At 12:33 pm on 06 Aug 08 KABE said:

    Given the domain, abundance of opportunity, low-latency markets and the sheer urgency of making a difference: FinRage
    (though not to be confused with the 1979 group of international feminists with apparently the same name)

  18. At 12:34 pm on 07 Aug 08 Andy said:

    ‘6th and Park’ – although you would have to get that address in NY to really make sense (Central Park Investments would give you more real estate lattitude).
    Park backwards is krap – so no real help there.
    Squeezing out connotations from Park and paradigm and six will only end up with a bad version of buzzword bingo (it is impossible to leverage a synergy).
    Always best to go for simple psychology – people remember simple phrases that make them feel good: so ‘Blue Lagoon Investments’ will work (you would have to like the colour blue though as the corporate logo almost designs itself.

  19. At 8:27 pm on 14 Aug 08 Luca said:


  20. At 11:47 am on 17 Aug 08 Hannes said:

    My proposal is Venture Peers and Peering Ventures.

  21. […] I’ve just spent a bit of time going through the various suggestions you’ve all had for our new company name. I really appreciate the input, which also includes a few email entries as well for a couple people who were too shy to commit to their suggestions publicly. […]

  22. […] just spent a bit of time going through the various suggestions you’ve all had for our new company name. I really appreciate the input, which also includes a […]

  23. At 3:15 pm on 17 Dec 08 Johny said:

    Try lilly

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