Sean Park Portrait
Quote of The Day Title
In the beginner's mind there are many possibilities. In the expert's mind there are few.
- Shunryu Suzuki

To name or not to name…

I’ve just spent a bit of time going through the various suggestions you’ve all had for our new company name. I really appreciate the input, which also includes a few email entries as well for a couple people who were too shy to commit to their suggestions publicly. ;)

Unfortunately, there hasn’t been one yet that has really stood out and elicited that “Yep, that’s the one!” moment… nonetheless the exercise has been very useful, not the least for giving us more confidence that we haven’t missed an obvious trick and underlining just how hard it is to come up with a good, original, meaningful name without degenerating into bullshit jargon bingo and/or having it not fit on a business card.

We haven’t closed the book yet (but will when the next milestone comes up in the next fortnight or so) so any last minute inspiration is still welcome. If however you are stumped, and want a new riddle to solve, we are trying to think up a punchy and pithy tagline that would work with Nauiokas Park to frame the venture and that plays on the double meaning of ‘Park’. Along the lines of:

Nauiokas Park : …where ideas and capital meet…

…but better!

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