Give the readers what they want. (UK website edition.)

A couple years ago I saw a great presentation (on climate change and business) that pointed out that while in every other country in the world ’sex’ was the most common search term on Google, in the United Kingdom it was ‘weather’. And ‘property’ isn’t far behind (source: Google Trends):

(compare to results for ‘All Regions’:)

So you can understand why we invested in Weatherbill and Zoopla… (There were a few other considerations as well, but this makes for a more fun story.)

So where was I…? Oh, that’s right, I just wanted to draw attention to Zoopla’s nifty new property value widgets and what a great addition they would make to any website targeting a British audience. The great thing is that it’s not just UK or England or even London prices you can track but areas and postcodes. Local is the new global. (Or something like that.) Write a blog for hedge fund managers? Keep the readers coming back with a nifty NW8 price tracking widget for example:

NW8 house prices

Get this widget

Or appeal to their bonus envy with this cheeky London Dream Homes listings widget:

Property for sale in London

Get this widget

I’d be willing to bet it has more pulling power than showing the latest price on the FTSE100 index…

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