Sean Park Portrait
Quote of The Day Title
The past is past, the future unformed. There is only the moment, and that is where he prefers to be.
- William Gibson (from Neuromancer)

Bringing corporate governance into the digital age

You may have noticed, I haven’t been posting much here lately.  It’s not that I don’t have anything to say, probably just the opposite (!) but have be full out from dawn until dusk working on a number of exciting new projects including our own development (more on that in a few weeks.)  One project that has been front of mind the past few weeks is a new company we are developing that is directly inspired by Paul Graham‘s great advice to “solve problems that affect you directly”.

A bit of background.  When I was in banking, one of the achievements I was most proud of was effectively using web technology to transform how (debt) capital was raised (at least in Europe*.)  At DrKW, we built what for many years was the state of the art capital raising platform, whose core product was our eBookbuilding platform (now in Commerzbank yellow!)  It completely revolutionised what had heretofore been a disjointed, manual, somewhat ad hoc process into a seamless, collaborative, mostly painless process.  Initially it met with enormous resistance from other (much bigger and more successful) banks and syndicate managers, who as ‘guardians of the temple’ jealously guarded their power, derived (in their minds) from the information asymmetry they enjoyed (vs issuers and investors.)  However – and despite being at best a middling player in the fixed income new issues market – our disruptive technology was such a big improvement on the status quo that eventually the market adopted our standards (with everyone then rushing to build their own analogous platforms.)  In the spirit of making sure these platforms could ‘play well together’ we even published our XML-Schema for new issues and invited all our competitors to contribute to it and use it. (Which had the effect of basically freaking out our competitors.  They thought we were crazy – like Ali – because they didn’t have the slightest idea what it means to compete in a world of information abundance and platforms, but that story is for another day…)

Anyhow, when I became seriously and then professionally active in ‘venture capital’ or more generically speaking, in investing in private companies, the lack of technology available to manage workflows surprised me;  I was particularly puzzled because ostensibly this was a world populated with techophiles, early adopters and people who ate disruption for breakfast (quite unlike the world of institutional capital markets).  Further, there is much talk (and consensus) around the fact that it is hard/impossible to scale venture investing.  And while I think this holds at some level, it struck me that a significant number of the gating factors limiting the ability to scale could be vastly improved.  Not to infinity but substantially, perhaps by an order of magnitude.  Pulling out an example from my old career, when I started life as a bond trader 20 years ago (ack!) the number of bonds that a typical good trader could manage numbered in the dozens at best (and even then, you would find that a trader really traded 10 to 20 bonds 80% of the time and sort of went through the motions for the other bonds hoping most of the time not to trade.)  Then came Bloomberg.  And excel spreadsheets.  (And later bespoke pricing and analytic tools and platforms.)  And all of the sudden, a trader could manage a book with hundreds of securities.  There was still a degree of 80/20 but everything was an order of magnitude bigger.

I don’t know if our new initiative will definitely achieve that degree of change in the private investment market, but we are convinced that there is a better way and having a fit-for-purpose platform to help company management, non-executive directors and investors communicate, collaborate and manage their positions and responsibilities would be a huge step forward.  It’s not that nothing currently exists, but I would say we are at the ‘excel spreadsheet’ phase to use my bond trading analogy – with many firms and people starting to use things like Google Apps or Basecamp and the like to better manage information flows and collaboration.  But while this (and excel for traders) is (was) a good start, the real juice comes when dedicated, purpose-built platforms emerge.  If you have a screw that needs driving, a hammer is better than nothing (or a rock) but a screwdriver is even better!  (A power screwdriver better still!)

So we conceived of (what has been provisionally named) CiRX – the corporate director and investor relations information exchange:

CiRX is a purpose-built platform enabling private companies, directors and investors to communicate and collaborate more efficiently saving time, money and effort.  By streamlining processes and connecting stakeholders in an intuitive and context-rich environment, CiRX offers a tailored yet consistent solution to the challenge of managing information and documentation flows, reducing administrative burdens and creating opportunities for a richer, more dynamic and flexible approach to corporate governance and strategic management.

Over the past few months, we have been developing the concept, the business model and have done a significant amount of macro research to identify the potential size of the market opportunity and now have started to take the next step and ‘talk/think details’ as they say.  In order to support this next stage of development, as we are poised to start ‘cutting code’, we wanted to get more direct feedback from the community – of company executives and founders, non-executives, angel and institutional investors – to better understand how their experiences and perceptions were both similar and different to our own.  To do so we created a short(ish) survey and have sent it to a number of our contacts across all these communities, but if we missed you and you are a company founder or non-exec director or investor in one or more private companies and you are interested in contributing your views, you can find the survey by clicking here. (We’ll leave the survey open for a couple weeks probably but if you are so inclined to complete it, we are excited to be presenting CiRX at mini-seedcamp London next week so would be great to have as much feedback as possible before then.) Of course you are also welcome to share your views – good, bad and ugly – in the comments below.


* That e-bookbuilding (generic) never gained acceptance in the US (at least not while I was still in the market) is in my opinion a telling manifestation of the oligopoly of Wall Street (which gives us things like 7% IPO fees with the spooky consistency of North Korean election results) which absent the pressure of competition, allowed the dominant underwriters to resist this change tooth and nail.  It was even more glaringly apparent when these same US firms operating in Europe adopted e-bookbuilding as strongly as everyone else once it was obvious it was an evolutionary winner…

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  • Heuro
    Excellent blog, a rare island in an ocean of commodity blogs
    Apologies for the length of my post in advance. This might be useful for your startup.

    I’ve been an enterprise applications/business consultant since the 80’s and have -by common man standards- made and even more so lost loads of money in start-ups. Still I keep trying.

    While reading the list of teams released for mini Seedcamp London I stomped across CIRx. I thought: this sounds like “a big déjà vu”

    In 2006 I created a UK tech startup with another 2 colleagues with a mission to develop and sell corp governance applications for fin services cos. We were complete outsiders to the industry.

    We kick-started at a basement in London. We assembled a pretty good team w/ people coming from Big 5 con, a well known regulator, and a top 3 enterprise software co. We also assembled a top dev team in India. We developed 2 apps using latest SOA, web-services, sql, xml technology, you name it.

    One of the applications was best described as: “ a collaborative, workflow-based, role-oriented, composite application that governs the end-to-end process of reviewing, assuring, annotating, commenting, approving, and distributing management information reports and spreadsheets-based documentation”

    The other app was best described as: “ a collective intelligence, survey-based analysis application that provides a set of governance roadmaps and governance reports on qualitative and quantitative aspects of projects and enables governance consensus”

    Both apps were also based on a governance framework that we developed from scratch as well.

    Yeah, I know- lots of flashy/fluffy terminology here but lots of people in the industry can immediately recognise the problem and what we mean.

    By mid 2007 we had invested all our savings in the venture, wives were extremely concerned. We generated healthy consulting fees in parallel but everything was reinvested into development. We were penniless. We ate lots of spam and tikkas. Endless meetings, sleepless nights, herculean skype UK-india conference calls, and stuff. Still we managed to release a v1.0 of both apps. That was critical, live or die.We managed to get demo meetings with Mr Big Sr VP at Big Fat Cos. We managed to get angel investment ca GBP 130K. We managed to get one app certificated by 2 big software co. We managed to get endorsement from top one industry analyst. At certain point, a top 3 UK bank wanted us to pilot the app but in a remote African market first. We also got written interest from top city investor, a UK private fund and a US vc fund. By early 2008 we were heavily discussing with city lawyers, ib broker and fund the head terms of a ca USD 10M investment in two tranches. And we were setting up shop in US as well. And we were buying core technology from US co too.

    By the beginning of summer of 2008, while the financial crisis pandemonium was unleashing, we hadn’t been able to generate GBP 1 in license sales, the investors and employees had fled, we had minus GBP 787 in the bank, our CEO became delusional and everything collapsed. We imploded big time. We had burnt GBP 1M or perhaps more.

    I lost everything –meaning everything- and I went back to work as a consultant.

    Although we made lots of errors, at the epicentre of our collapse was the issue of our inability to deal with the massive seven-headed political hydra that surrounds corporate governance and the positioning of our governance apps to power buyers; the mother of all battles., pandora’s box revisited.

    I learned that If you want to develop and sell corp governance applications as a start-up you need multimillion pounds investment, lots of top gun people, extreme IT/software excellence, big time sponsorship from the customer’s C-Suite, 100% customer’s IT endorsement, approval from the auditors, lots of patience and more. This is not for the inexperienced rookies. And all of the above is the reason for still having a market gap there and the lack of startups in this area.

    I have a long list of lessons learned and knowledge gained- I could write a book. Perhaps the people at your startup might learn something from reading my story.

    Yet I’m thinking about creating another start-up on ipad applications. Some people never change. But that’s another story.

    Apologies for the length of my post. I though it could be useful.

    Heuristic Guy
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